GM Airs Re-Invent Commercial.
Friday, June 5th, 2009

GM has moved quickly to introduce the “New GM” with “leaner, greener, faster, smarter” ads that are airing during prime time, the news and the NBA Finals.

I was wondering if GM was going to launch a public damage control campaign following their bankruptcy announcement. You’ve got to think that the word bankruptcy would naturally cause prospective car buyers to run the other direction.

I think the ad does a good initial job of laying out a new direction for GM. The next thing GM needs to do however is reassure the public that it is still safe to purchase a new GM vehicle.

Here is the commercial in case you missed it.

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